Designing And Managing Media Campaigns
- To identify your product, service or new institution (public or private) or to face any negative media campaigns towards your institution or to change, support or modify the mental image your clients have of you or to convince many potential clients to be actual clients, you need a media campaign with multiple communication efforts (television, radio, press, internet, conferences, seminars, press releases, panel discussions), that besiege the customer and achieving its goals at the lowest costs. Therefore, International Public Relations IPR will give you its experience in managing and designing media campaigns by defining their duration, objectives, methods of measurement, media messages, media outlets and appropriate templates for each medium based on effective and influential content.
- As well as the targeted audience, strategy, plan, media, designing the time calendar for all media messages, their number and timing, and monitoring the impact of the campaign feedback, to minimize the mistakes that the campaign might fall in and quickly avoiding them, in addition to determine the appropriate grooming (mental, emotional, cautionary) for the campaign objectives, the International Public Relations IPR puts in mind the interest of the customer by balancing the achievement of the desired objectives and the lowest price for the campaign, in addition to its mastery of persuasive communication capable of persuading the audience or making it non-hostile.